Second by second records.
These records were then appended to other data mining operations, (Google?), to create a data profile to include viewing data, sex, age, income, marital status, household size, education level, home ownership, and household value.
Some would dismiss data gathering like this as harmless, (unless it was Donald Trump doing it…then it would be unconstitutional, fascist and racist). But people buy this data to analyze and establish patterns for whatever reason they wanted.
Who would you not want purchasing a Vizio data profile comprised of a year or two worth of behavior?
- Future employer?
- Your kids school teacher?
- Your Ex?
- Donald Trump?
According to the agencies’ complaint, starting in February 2014, VIZIO, Inc. and an affiliated company have manufactured VIZIO smart TVs that capture second-by-second information about video displayed on the smart TV, including video from consumer cable, broadband, set-top box, DVD, over-the-air broadcasts, and streaming devices
In addition, VIZIO facilitated appending specific demographic information to the viewing data, such as sex, age, income, marital status, household size, education level, home ownership, and household value, the agencies allege. VIZIO sold this information to third parties, who used it for various purposes, including targeting advertising to consumers across devices, according to the complaint.
Also published on Medium.