The top 3 things Android users don’t understand about their mobile environment

Blinded by the Spec Sheet

One of the things Android users do well, is read. They read well and are masters at the aesthetic design of what they call the ‘home screen(s).’ They take their reading very seriously. Especially when it comes to the spec sheet. I’m not sure if Android users actually make purchase decisions solely based on what is printed on it, but I do know it is very important to them.

The first thing an android user will refer to when attempting to defend his decision to provide personal user data to Google, is remind you how fast, how much, how big, how expandable their handset is, how many cables they can hang from all the ports (which is somewhat confusing considering its a wireless device), and how their last handset was a dumb iPhone and it didn’t do anything as well as their current Android handset does.

They will seem to favor discourse that is more about what other devices can’t do, than what they are able to do with their personal technology platform.

The fact is, the majority of smart phone users use their smartphone to talk, text and read. I have explained to people that they are capable of so much more, but most people aren’t interested in running a proxy server, or an FTP server, providing VNC services to other devices, running a web server, or an email server, an SQL Database, or broadcasting GPS to clients over bluetooth or wifi who don’t have the hardware to do it themselves. most folks don’t need a DNS server in their pocket, or a mobile device to let other apps run bash commands on or install a VNC backend library on an iPhone….that even supports Android clients.

No…the smart people want to talk clock speed, memory capacity, SD expandability, ports, cores and sensors…or lack thereof. What the Spec sheet won’t tell you, is how poorly the firmware integrates with all that great hardware. Its inefficiency, poor design, lack of purpose in designing solution specific code on hardware that is specifically designed to run said solutions.

What happens when all of that hardware superiority…

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Provides so little when compared to devices with half the RAM, 30% ‘slower’, half the processor cores, but 30%-50% more display pixels to push?

It certainly is quite an epiphany.

The options they treasure most, benefit them the least, and are the worst thing you can do for performance

The SD card expansion slot.

Android users will run over old people and kick animals who might be blocking the path of an epic SD Card sale at Best Buy. They will run out and buy the cheapest, highest capacity card they can stuff in that slot, and make sure they broadcast that purchase experience with everyone at Android Central so others can have the opportunity to do the same.

Many will complete this task with a willful and total disregard to the Class Specification of said card. Which is weird considering how much they love their specs. They will then move as many applications as they can to that card, and don’t seem to care what the clock speed is on the expansion bus that interfaces that card. Some will check the read/write speed of the cheap card they just bought, but none seem to care that it is the most often hacked and infected piece of hardware on an Android logic board.

Truly Amazing.

Want Speed? Use the SD expansion slot for a Secure Element, Tell Google you don’t want read rights or write access for anything stored there, and the  system can manage access to sandboxed, encrypted app data, but no running applications.

You are not Googles customer

You love Google because they give you premium software…for ‘free’. They spend millions and even billions of dollars just to maintain maps, and Gmail, and drive….sheets, slides and docs…and most of you adore them for it. Why wouldn’t you?

Its great software. Arguably the best a tech company has to offer. But do you really think they are doing that for you? They do it for the engagement. Especially the internet connected tools. They need you connected and using those free tools so they can trend data usage and sell it to their real customer, advertisers.

And they are so confident that you will continue to give them what they want….for free….that diversification of revenue stream isn’t taken seriously. >93% of revenue from advertising in fact. That is a serious achievement! You should take some pride in that, because you help them do it…everyday.

Not having cognizance of these points certainly doesn’t mean you aren’t smart. And there are plenty of Android users who are completely aware of these points, and simply consider them a tradeoff for what Android does for their individual technology needs. Those who don’t are probably just busy, like the rest of us. But the next time you feel like using that word…’iSheep’, you might want to consider who is providing all that wool to Larry, Sergey and Eric.

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