Blackberry doubled down on their new strategy of being a mobile technology engineering company that does not engineer mobile technology. Not only does the new ‘Blackberry’ DTEK50 deploy an operating system that isn’t a blackberry product (Android…although John Chen likes to fancy that it is a BB’ized Android spin), but now Waterloo is re-branding a phone that wasn’t even designed or built by Waterloo….
….With a plastic sticker for the rear panel.
For the sake of fair and honest reporting…
They did alter the microcode so the SD expansion bus would accommodate a 2TB card.
That is a feat in itself…I think.
But other than the plastic sticker and a value re-code:
John Chen has successfully transformed the once mighty Blackberry engineering powerhouse from Canukistan…into a marketing company to peddle someone else’s engineering design… just like Gateway Inc used to do.
But let’s give him credit for the expansion bus hack.
And the sticker.