How OEM’s will make money from Android in the future

It looks like the Goog to me…

Smartphone software text extraction technology combined with user profiles and interest analysis

Here is a piece I thought was was a joke. A Chinese based foundation called  The Industrial Technology Research Institute says it has been conducting research to help OEMs make money on Android.

Someone decided that Android revenue was so bad, that it rated the interest  a “Research Institute”, to find out what kind of technologies are going to pave the way for Android OEMs so they can figure out how to stay in business.

Industrial Technology Research Institute (ITRI) is one of the world’s leading technology R&D institutions aiming to innovate a better future for society.

Declaring that you will be extracting private data, when you will pause, how you will build the user profile and then target market with ads doesn’t make it secure…it just makes you honest about what you do: Sell phones to steal data.

Only now, the hardware OEM gets to do it too, backed by tech to help get to know you better.

The verbiage used in this was magnificent.

Taipei, July 16 (CNA) The Industrial Technology Research Institute (ITRI) showcased a series of new technologies it has developed for next-generation smartphone systems at a forum held in Hsinchu on Friday.

The presentation of these value-added technologies at the one-day ITRI ICT TechDay forum are expected to make Taiwan’s smartphone brands more competitive, according to an ITRI statement.

Chiueh Tzi-cker (闕志克), general director of the Information and Communications Research Laboratories of ITRI, said at the forum that the challenge facing Taiwan’s ICT industry today is how the ODM/OEM model can fight back against brands.

“ICT companies in Taiwan need to change their revenue base over to value-added systems and services, which will maximize the operating income and profits of the ICT industry while avoiding razor-thin margins and price cutting competition,” he said.

Global smartphone shipments in 2016 will reach 1.58 billion units but annual growth will fall to 7.7 percent, pointing to a maturing market, Chiueh said, citing statistics compiled by the Industrial Economics and Knowledge (IEK) of the ITRI.

“As the smartphone market approaches its saturation point, it has become imperative for Taiwan’s Android-based smartphone makers to break through this confinement,” he said.

“For this reason, ITRI has developed a number of value-added technologies for smartphone systems to help Taiwan companies adapt to new profit models.”

One of the technologies presented at the forum was “dynamic interest analysis” of smartphone users. It makes use of smartphone software text extraction technology combined with user profiles and interest analysis to help ICT companies a firmer grasp of user and smartphone interactions.

The collection and analysis of consumer preferences, such as purchase habits and consumption frequency, can enable more accurate advertisement placement and help smartphone companies offer more customized services to users.

Another technology featured was virtual smartphone technology, which provides cloud solutions for smartphones that enable changes in operating modes depending on location.

When users enter a private workspace, for example, the internet and camera functions can be turned off by switching to a business mode.

If users want to conduct online stock transactions or online shopping, their smartphones can be switched to a secure transaction mode.

Other technologies presented were a privacy preserving IM app and a targeted search advertisement network.

The privacy app is an encryption technology that evades message decipherment of the server, the ITRI said, and users do not need to change their original friend list or their interface operation settings to protect their privacy.

The targeted search advertisement network assists users in receiving precise purchasing information by analyzing internet browsing behavior.

It is a private network that provides targeted advertising services to customers, whether in enclosed areas such as malls, or on the go in a night market, the ITRI said.

I wonder if advertising billboard manufacturers hung a handset from the top, could they sell it as a ‘smartphone’?

There is something to be said about transparency. 

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