Apple won because at the end of the day…no one can wrap their head around Samsung lying their asses off.
You know what I like about Xiaomi…they blatantly rip off apple…and not just product design…they took the philosophy (which is a good thing) the marketing aura, the keynote settings, the services and they do a great job doing it.
But they actually care about their customer. They build a better android experience than Google can. They actually believe they are providing a solution to the public with their tech.
Samsung piles on features that aren’t conducive to anything more than an engineering perception of what apple engineers for its customer. Samsung isn’t concerned about what their customer is going to think when they see duplicate app stores, photo apps etc.
Samsung doesn’t just copy apple…they copy their own business partners applications, place them right next to each other…and ship them this wAY.