Google Fibber comes to Salt Lake City

Google Fiber, the fiberglass based IP infrastructure construction and internet services arm tentacle of Google, has publicly announced their next geographical site for harvesting private key-point data from those who choose to bite on their super-fast glass-kicking internet service. Google Fibber is incredibly fast, it’s symmetrical (which means Google will be able to upload your user data just as fast as you can download their YouTube videos) and its Direct Fiber.

I was fortunate enough to have been able to experience Google Fibber from a home network solution standpoint, setting up network gear for some great folks in Provo. This isn’t fiber-to-the-curb or node. This is the authentic “glass-up-your-***” Direct fiber. That means the glass comes into your house and gets transduced under your roof.  That also means it isn’t shared nor distributed to the last foot by copper. It’s the highest quality fiber connection (for the average consumer) that you can get. I have read about the first two installations in Austin and KC from bloggers in tech news and lost interest until just recently. Having  seen how it works and how it is integrated first hand I can tell you it’s nothing short of creepy-cool.

Google should be credited for doing a great job on the decision to go direct. Just like their other products that are platforms for engagement to collect data (like Maps, Gmail, Search and Android) it is obvious they want people glued to the IPTV content, want it accessed from every service without configuration and using all of those above mentioned services without any hint of buffer.

From there I went to check out their Network gear, the IPTV decoders, the media drive and the router. It was disappointing that they were sitting on the ground. I wouldn’t expect them to be mounted, but water collects on floors. It doesn’t matter if the house has never flooded. 2 inches off the deck minimum. They (the installers or Google) intuitively named the devices TV Box 1 and TV Box 2, and for funnies didn’t label either one on the outside.

So how did I know they were named? I checked my personal YouTube channel which obviously doesn’t belong to the Fibber account, but allowed me to see the boxes because I was connected locally and authenticated via GoogleAccount.

 

Because Google’s level of integration is scary..

Administrator and billing  Accounts require a Google ID or + or ‘Gmail Account’ for administration.  Google would rather you use the one you already have for data aggregation purposes. But we will get to that part in a minute. Let’s look at the speed they were getting:

 

Excellent latency. I don’t know what the price point is for this level of bandwidth. I didn’t ask cause it’s none of my business.

The really, really ugly

This is where things go south. It’s nothing new, And  there are no surprises unless you don’t understand what Google is, don’t know or maybe you don’t care what the philosophy is behind their tools and don’t realize how dots now connect because of Fibber. Here is why that isn’t a big deal:

  1. Most people are in the ‘I don’t know’ category but think they do know what Google does.
  2. Many people don’t care or wouldn’t care if they really did know.
  3. If you did happen to get curious and download the data that Google has recorded and catalogued on you and allows you to see, you might have a change of mind. In my case, I requested my latest data on Saturday, it got here today, but it filled up my 15GB Google Drive so it stopped there. Here is what it looked like:

If there was ever a Google Data breech, most would not hesitate to sign a form allowing a lawyer to represent them in a class action against Google that cites, ‘deceptive X’ ,  because people who use Google  services don’t read these:

                

The privacy aspect is important so I make it my business to give anyone who has the time, take minute for a quick overview on what Google collects. So, if you have never read these, buckle up. You should read them. Google is going to record your TV watching habits, your search data, app data that is collected while in this network, Gmail transmissions, SMS if you are on Android, and aggregate this with all of your data point history that is already on the web, and target advertise you on the Google TV media consumption. If you buy something with wallet they will record why you bought it, what it was, where it was, when you did it, and even what other android phones were near you at that time.

Google has a little definition page of what everything that they are required to inform you in case there is a data breech. They also link every definition to where they use those terms in context. If they are specific about somethings and vague about others, it’s because they know what they need to disclose, and what they aren’t required to.

They will also share (for a fee) all of your data to what they call Trusted Businesses.  Since they don’t define who that is or how they have been deemed trusted, it’s probably just easier to take their word for it.

This isn’t news, it’s what they do. As long as you understand that you are trading your privacy for free software and cheap bandwidth and it doesn’t bother you that Google handles their business relationships with competitors by threats of blacklisting, and extorting competitors data…enjoy your Apps and Internet.

Legacy 

Google does have past issues with privacy laws

Some were unintentional. Others due to assumed right to use. A few times, users requests for no track status have been ignored. Google has been accused of ‘spying’ with the google cars, scanning your Gmail (yes the text, not the attachments and links, the human readable text) You will have to make up your own mind on that one.

The Goog is a Big Data and web services company. They are the ninjas of data cataloging. Because of Google, we have an index that is so cross relational, you can search for anything by almost anything and get everything you want. It’s information for you to do with whatever you want to do. Data is Google’s gift to mankind.

But someone has to pay for it.

Google makes great Map software, and email software. Arguably the best in the industry. Google expands tens of millions of dollars monthly to operate and maintain those databases in more than one million servers, update new map tiles etc. They charge everyone using this software exactly $0, but someone needs to pay for something.

Google generated $65 Billion in revenue for 2014. They do this by brokering private user data to advertisers, and Trusted Businesses. Now that they are in your home:

In your pocket:

Waiting for you at work:

Trending how long it takes you to get there:

Keeping an eye on the baby while you are gone:

 

Making sure the house stay warm I the winter and cool in the summer:

 

Making notes about all the things you are interested in:

 

And who you email abiut all those interesting things:

Getting the keyword data in your business plans and marketing campaigns:

How you are going to approach a sales briefing for that important new client:

 

We brought them into our homes, and businesses and into our private lives. When they asked for permission we clicked:

It would be awfully hard to convince anyone, even if it is a grown man wearing a black dress holding a wooden hammer, that Google is unethically “Spying” on anyone. Especially because of the fact they told us exactly what they were doing, how they were going to do it, why they do what they do and with whom they partner with when they harvest, store, trend and then sell our private data.

Ok! Now…

Who is up for a Google Hangout? Or how about ingress! Anyone else play Ingress?

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