No…you can’t opt out.
Interesting read from Forbes’ Thomas Fox Brewster:
The paragraph that’s got most riled is the following:
“If you would prefer to opt out of machine learning technologies on your content (including some which require some human review for oversight purposes), you can do so in your account settings, where it says, ‘Allow Evernote to use my data to improve my experience.’ If you do opt out, however, you may not be able to get the most out of your Evernote experience.
I’m not an Evernote user, but I don’t think I would want employees of the company I am paying money to…reading my journal, notes, private thoughts or unreleased content…irrespective of the fact they don’t know what my name is.
Evernote CEO Chris O’Neill:
“…select Evernote employees may see random content to ensure the features are working properly but they won’t know who it belongs to. They’ll only see the snippet they’re checking. Not only that, but if a machine identifies any personal information, it will mask it from the employee.”
Everyday we are selling out privacy to Machine Learning efforts.
While I hope it’s worth it…like some breakthrough technology that saves lives or prevents death or injury…the reality of it is, it will probably end up automating your Amazon order for drone-delivered dishwashing detergent.
The exact kind you like, on the day you run out…and not much else. Patterns can not only be ‘found’ – but they can also be created and deemed to have commonality by anyone or anything that has the responsibility for establishing predictive patterns as it’s purpose.
I really hope I’m wrong, but at least we will have perpetual clean dishes without having to go to the store.