Tag Heuer, Intel and Google have announced a Vaporware joint venture to compete with the Watch. According to the San Jose Mercury News, a Tag Heuer designed, Intel powered wearable upon which Android Wear will deploy should be out ‘sometime this year’ and will have a price point in the $500-$2000 range.
This would remove any doubt that Google is somewhat concerned about their current wearable line-up from both the feature set and fashion side perspectives. It is both good and bad for the Android faithful. The good side is, if you haven’t invested in an Android Wear powered wearable, something quality is hopefully on the way. The bad side is, if you have…you will likely find the development roadmap for your wearable has just been tossed in the bit bucket, and it’s life-cycle has been significantly reduced. Google and their OEM/Carrier partners are historically notorious dropping support for current devices on the market for their perceived ‘sell-ability’.
Vaporware announcements are somewhat useless for anything more than pre-failure acknowledgement. Google is admitting that they can’t compete with Watch using its current arsenal, and they want to let those platform agnostic tech buffs who don’t buy on the cheap know that there will be a luxury alternative to the Watch…if they will wait long enough. An attempt to mitigate as much hemorrhage-of-the-dollar in that pot of money as possible.
You should give the folks over at Google some credit for responding so quickly. You should also question the thought process and the quality of a product engineered under the gun. I, for one, hope they can pull it off. More competition, better quality, lower price, tighter tech for this market segment is good for everyone.
David Singleton, Android Wear Director of Engineering, said the team will “bring a unique blend of emotion and innovation to the luxury market.